Associate Director of Marketing & Community Engagement

Position Details

Position Information

Posting date

06/29/2026

Closing date

Open Until Filled

Yes

Position Number

1128527

Position Title

Associate Director of Marketing & Community Engagement

Hiring Range Minimum

Please Inquire

Hiring Range Maximum

Please Inquire

Union Type

Not a Union Position

SEIU Level

Not an SEIU Position

FLSA Status

Exempt

Employment Category

Regular Full Time

Scheduled Months per Year

12

Scheduled Hours per Week

40

Schedule

Location of Position

Hanover, NH

Remote Work Eligibility?

Onsite only

Is this a term position?

No

If yes, length of term in months.

NA

Is this a grant funded position?

No

Position Purpose

The Associate Director of Marketing & Community Engagement plays a pivotal role in Dartmouth Athletics success by assisting in the development and execution of strategic initiatives to drive revenue and enhance our brand presence. This key position is responsible for collaborating with the Associate AD for External Engagement, Assistant AD for Ticket Revenue and Analytics, and Coordinator of Marketing and Ticketing as well as all external team members to create innovative group experiences, foster strong relationships with community partners and optimize revenue generation. Through a combination of analytical and creative thinking, this role aims to maximize attendance, revenue, community involvement and fan engagement while contributing to the growth and long-term success of Dartmouth Athletics.

Description

Required Qualifications - Education and Yrs Exp

Bachelors or equivalent combination of education and experience

Required Qualifications - Skills, Knowledge and Abilities

• 2+ years of experience in ticket sales/operations and marketing.
• Strong understanding of ticketing/ CRM systems and marketing strategies.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing tools and social media platforms.
• Working knowledge of computers especially the Windows platform.
• Ability to work under pressure.
• Proficient with Adobe Photoshop.
• Thorough knowledge of Microsoft Office.
• Ability to work nights and weekends.
• Commitment to diversity and to serving the needs of a diverse population.
• Proficiency in the use of social and new media.
• Ability to interact effectively with coaches, administrators, student athletes and vendors.

Preferred Qualifications

• Bachelor’s degree in marketing, sports management, or related field
• Master degree.
• Knowledge of position related NCAA, Ivy League, and Dartmouth College rules and regulations.

Department Contact for Recruitment Inquiries

Mariruth Graham

Department Contact Phone Number

603-646-5666

Department Contact for Cover Letter and Title

Chris Celona, Senior Associate Athletics Director for External Strategy

Department Contact's Phone Number

Equal Opportunity Employer

Dartmouth College is an equal opportunity employer under federal law. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications are welcome from all.

Background Check

Employment in this position is contingent upon consent to and successful completion of a pre-employment background check, which may include a criminal background check, reference checks, verification of work history, conduct review, and verification of any required academic credentials, licenses, and/or certifications, with results acceptable to Dartmouth College. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.

Is driving a vehicle (e.g. Dartmouth vehicle or off road vehicle, rental car, personal car) an essential function of this job?

Preferred, but not required

Special Instructions to Applicants

Dartmouth College has a Tobacco-Free Policy. Smoking and the use of tobacco-based products (including smokeless tobacco) are prohibited in all facilities, grounds, vehicles or other areas owned, operated or occupied by Dartmouth College with no exceptions. For details, please see our policy. https://policies.dartmouth.edu/policy/tobacco-free-policy

Additional Instructions

Quick Link

https://searchjobs.dartmouth.edu/postings/86348

Key Accountabilities

Description

Marketing & Fan Engagement

• Develop and implement marketing campaigns to increase attendance for ticketed sports
• Serve as game presentation manager for select sports
• Create and distribute promotional materials, including posters, flyers and digital content for social media
• Identify opportunities for special events, and manage outreach and associated event planning and promotion of such events
• Create and implement fan engagement initiatives including, but not limited to recreational youth leagues, local businesses, school districts, season ticket holders and other community
  organizations within the Upper Valley
• Maintain and build relationships with on-campus partners to raise student attendance
• Assist in producing and uploading content for game presentation and fan engagement for videoboards
• Oversees and manages the creation of programming for specific fan engagement initiatives including but not limited to the Kids Zone, courtside seating, birthday parties, etc.
• Utilize social media and email marketing to engage fans and promote events

Percentage Of Time

35%

Description

Ticketing Sales

• Oversees group ticket assets for home varsity contests where applicable
• Manages group ticket operations for home varsity contests, including printing and allocation of tickets, confirmation of payments and completion of waivers when applicable
• Lead the development and execution of group ticket sales strategies and campaigns for all ticketed sports
• Develop tracking and implementation of ideas and strategies to sell tickets and engage fans, sponsors, and other target audiences for ticketed sports
• Take a lead role to develop timely, consistent, collaborative, and comprehensive season-long, integrated, sport-specific plans that outline the strategic and tactical activities surrounding ticket sales, sponsorship implementation, cross promotion, messaging, etc.
• Leads efforts in researching, creating and implementing new revenue generation packages including but not limited to birthday party packages, premium seating, mini-plans, voucher books, family 4-packs, etc.

Percentage Of Time

35%

Description

Community engagement

• Identifies and communicates opportunities for student-athletes to engage with the local community in alignment with core values and strategic priorities
• Strategically plans, tracks, and analyzes community engagement efforts of student-athletes, coaches and staff to maximize effectiveness and protect brand management
• Assists with social media/story telling of community engagement efforts of student-athletes and department staff in coordination with strategic communications
• Manages donation/appearance requests from local community

Percentage Of Time

20%

Description

Administrative

• Hires, trains, and supervises student workforce where applicable
• Troubleshoots software problems

Percentage Of Time

10

--

Demonstrates professionalism and collegiality through actions, interactions, and communications with others appropriate to an environment that is welcoming to all.

--

Performs other duties as assigned.

Supplemental Questions

Required fields are indicated with an asterisk (*).

1. * How did you learn about this employment opportunity?

   
   
   • Current Dartmouth employee (Please specify full name below)
   • Word of mouth
   • Mentioned on social, digital, or print media (e.g. LinkedIn feed, VOX, Valley News, listserv)
   • jobs@dartmouth.edu email outreach (includes Job Alert notifications, marketing emails from Talent Acquisition)
   • Recruiter (Please specify full name or event below)
   • abilityJOBS
   • Chronicle of Higher Education
   • Glassdoor
   • Handshake
   • HigherEdJobs
   • HigherEdMilitary
   • Indeed
   • Inside Higher Ed
   • LinkedIn’s Job Board
   • RecruitMilitary
   • Dartmouth’s Job Board (searchjobs.dartmouth.edu)
   • Other (Please specify below)

2. If you selected “other” above, please indicate where you first heard about the opportunity:

   
   
   • NCAA Marketplace
   • DI Ticker/CollegeSports.com
   • Collegiate Sports Connect/csconnect.live
   • NACDA
   • Women Leaders in Sports
   • College Sports Communications
   • Intercollegiate/WinAD

3. If you would like to add more information to your answer, please specify here:

   
   

   (Open Ended Question)

Documents Needed to Apply

Required Documents

1. Cover Letter
2. Resume

Optional Documents

1. Additional Document #1
2. Additional Document #2