Job Description
The Digital Media Specialist is a key member of the Digital Strategy team responsible for creating high-quality, social-first multimedia content to support the university’s brand and enrollment marketing efforts. This role focuses heavily on video production and editing, developing engaging content tailored for platforms such as YouTube, TikTok, Meta and other digital channels.
Working closely with the Associate Director of Social Media Strategy, the Specialist captures, edits and delivers compelling video content, including student stories, event coverage and day-to-day brand moments. Content is primarily captured using mobile and lightweight equipment (e.g., iPhone, DJI or similar tools) while also leveraging professional DSLR, mirrorless and cinema-style camera systems as needed to support higher-level productions and special projects. The Specialist should have working knowledge of professional camera, audio and lighting equipment and be comfortable operating in a variety of production environments, though the role is primarily focused on agile, in-the-field content creation rather than studio-based production work.
The Digital Media Specialist demonstrates strong technical proficiency in video editing tools, such as Adobe Premiere Pro or similar software, with the ability to produce polished, professional edits optimized for platform-specific formats. They have a strong understanding of social video formats, including both short-form and long-form content, and how they perform across platforms, particularly YouTube and TikTok.
The Specialist applies this knowledge to create content that aligns with platform best practices and audience behavior and is able to provide recommendations on how to effectively leverage these platforms, including content structure, pacing and storytelling approaches to maximize engagement and reach.
The Specialist contributes to both organic and paid initiatives by developing multimedia assets that align with campaign goals and creative direction. They are responsible for executing video concepts, repurposing content across platforms and ensuring all deliverables meet brand standards and best practices.
This role emphasizes hands-on content creation and post-production, requiring a strong eye for storytelling, pacing and visual quality. The Specialist applies performance insights and platform knowledge to refine content and enhance overall effectiveness, while staying current on trends, tools and emerging formats.
The Specialist works both independently and collaboratively, managing multiple projects and delivering high-quality content that supports university priorities and elevates the institution’s digital presence.
Qualifications
- Bachelor's degree in Digital Media, Communications, Film, Marketing or a related field
- 3-5 years of related work experience in creative design, marketing, video editing or other applicable role
- Strong proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro or similar), with the ability to produce polished, professional edits optimized for social platforms
- Demonstrated ability to capture and create high-quality, social-first video content using mobile and lightweight equipment (e.g., iPhone, DJI or similar tools)
- Strong understanding of social media video formats, including short-form and long-form content, particularly for YouTube and TikTok
- Knowledge of platform best practices, including pacing, hooks, storytelling structure and audience engagement strategies
- Ability to translate creative concepts into engaging video content that aligns with brand standards and campaign goals
- Strong storytelling skills with an understanding of visual composition, timing and narrative flow
- Experience optimizing video content for performance, including titles, thumbnails, captions and formatting
- Ability to analyze content performance using platform analytics and apply insights to improve future content
- Working knowledge of accessibility standards for video content, including captions, on-screen text and visual clarity
- Strong attention to detail and ability to maintain consistency and quality across all content
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Strong collaboration and communication skills, with the ability to work effectively with cross-functional teams and stakeholders
- Ability to work independently, take direction and execute projects with minimal supervision
