Position Summary
DESCRIPTION:
The Associate Director of Digital Enrollment Marketing is responsible for assisting with the coordination of outgoing enrollment communications, including email/text campaigns and online digital marketing efforts for the Division of Enrollment Management. Additionally, this position will be the designated Slate Captain for Enrollment Marketing, providing oversight of the delivery of queries, forms, events, and quality assurance for all enrollment communications conducted in Slate. This position requires a creative thinker with excellent analytical, writing, editing, and project management skills with an understanding of digital communication strategies.
OUTCOME: This position will support and produce marketing materials for the Division of Enrollment Management in support of student enrollment.
Essential Functions
Website and Digital Experience (40%)
- Develop content for events within the Enrollment CRM platform. Specifically: event creation, event forms/templates, landing pages, and the overall event registration user experience.
- Manage portals throughout the recruitment cycle, including counseling team, direct admit partnerships, and event portals.
- Build and maintain pages that fall under the admission and financial aid website.
- Manage the campus map and virtual tour, which includes yearly updates and ad-hoc updates to both platforms as needed.
Campaign and Content Management (35%)
- Develop email campaigns and target audience lists for marketing email communications.
- Work with the Enrollment Marketing Coordinator to develop and maintain a social media marketing plan for Admissions while collaborating with the Marketing Department and Director of Enrollment Marketing.
- Design email and social media creative, infographics, and other marketing collateral as needed.
CRM and Data Operations (20%)
- Provide Slate Deliver query management and integrity for enrollment communications.
- Provide system-based mail lists to support the print mail drip schedule and all print projects from Enrollment Marketing.
- Track Year-over-Year (YoY) registration and attendance rates for anchor events, and provide data analysis as needed.
Compliance (5%)
- Ensure digital communication compliance, specifically CAN-SPAM, TCPA, and GDPR laws, across all platforms used within Enrollment Marketing.
Experience and Education Required
- Bachelor's degree is required in a field related to communication, marketing, and/or journalism.
- At least three years' experience with creating content for online marketing campaigns.
- At least three years' experience working within a CRM platform, building effective communications and establishing targeted audiences.
Required Skills and Qualifications
- Excellent organizational and analytical skills.
- Strong experience using CRM platforms (Salesforce, HubSpot, Slate, etc.) to develop email/text/social media campaigns.
- Experience using Adobe Creative Suite, including InDesign, Illustrator, Photoshop, and Premiere.
- Knowledge of admissions/sales and marketing concepts.
- Excellent attention to detail.
- Knowledge of current and emerging technologies in the fields of marketing and communications.
