The Student Promotional Writer is part of the Marketing Creative Team and responsible for executing various copy projects, mainly focusing on stories and articles to support the Selah Yearbook, but could also include emails, digital and print ads, booklets, posters, brochures, and other collateral in compliance with the university’s brand standards. The Student Promotional Writer works to creatively and strategically convey the message of the university and the department with great attention to detail. This position works closely with the full-time team of graphic designers, promotional writer(s) and project coordinator(s), with oversight from their Marketing Manager to ensure that the branding and marketing is integrated within the goals for the clients they serve. The Student Writer must be proficient in Microsoft word, have experience with AP format and strong spelling and grammar knowledge and understanding.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
- Researches, writes, and edits a variety of marketing materials, specific to campus happenings based on news stories, events, athletic achievements and highlights as well as other pertinent current events happening each school year.
- Develops creative ideas and concepts using a proactive and strategic approach, often in partnership with the team.
- Takes initiative in identifying tone and voice of both the university and in order to write clear, persuasive, original copy.
- Displays strong attention to detail and proofreads copy to check spelling, grammar, and compliance with AP format and the Liberty University verbal brand and style guide.
- Shows flexibility in amending, revising, or redeveloping campaigns in response to feedback from the marketing manager, quality control team and/or marketing leadership.
- Interacts with team and/or clients to identify solutions to challenges and regarding feedback on communication projects.
- Manages working on several projects at once, sometimes under pressure and often within tight deadlines.
- Engages in continued learning through competitor research and professional development to strengthen writing skills and gain familiarity with marketing trends in higher education.
- Support full time writers as needed while shadowing and gleaning information and knowledge from them.
Additional information may be found here.
QUALIFICATIONS AND CREDENTIALS
Minimum Requirements
- Pursuing a Bachelor’s degree in English, Communication, or related field.
- Approximately zero – two years of related experience required or an equivalent combination of education and experience.
- Excellent verbal and written communication skills.
- Must be able to understand and follow directions and work under limited supervision.
- Must be able to work well with clients and co-workers and present a positive attitude while being courteous, detail-oriented, self-motivated, diligent, trustworthy, and possessing strong organizational skills.
- Possesses a thorough knowledge of Microsoft Office applications.
- Desire to work with a team to accomplish goals. Ambition to grow and improve. Ability to think creatively and critically and problem solve efficiently. Must possess ability to multi-task and work in a fast-paced environment.
ABILITIES AND COMPETENCIES ESSENTIAL TO JOB FUNCTIONS
Communication and Comprehension
- Ability to effectively communicate both verbally and in writing to convey clear, well-articulated information.
- Ability to understand, speak, and write English in order to convey messages and correspond in an articulate and professional manner.
- Effective public communication skills that allow professional representation of Liberty University to a variety of business and community customers and associates.
- Strong organizational skills.
- Intuitive ability to reason, analyze information and events, and apply judgment in order to solve problems of both a routine and complex nature.
Time Type
Part time
Location
Onsite
Pay Rate
Starting at $12.77
Student employees are paid at least the current Virginia minimum wage per hour. Pay may vary by position and department based on job responsibilities, required skills, available funding, and market conditions.
The University is an Equal Opportunity Employer. We believe it is our moral and legal obligation to meet the responsibility of ensuring that all management practices regarding employees are conducted in a nondiscriminatory manner. In compliance with Title VII of the 1964 Civil Rights Act, and other applicable federal and state statutes, all recruiting, hiring, training, and promoting for all job classifications will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including state of employment protected classes. It is, therefore, our policy and intention to evaluate all employees and prospective employees strictly according to the requirements of the job. All personnel related activities such as compensation, benefits, transfers, job classification, assignments, working conditions, educational assistance, terminations, layoffs, and return from layoffs, and all other terms, conditions and privileges of employment will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including all applicable state of employment protected classes. The University is a Christian religious-affiliated organization; and as such, is not subject to religious discrimination requirements. The University’s hiring practices and EEO discrimination practices are in full compliance with both federal and state law. Federal law creates an exception to the “religion” component of the employment discrimination laws for religious organizations (including educational institutions), and permits them to give employment practice preference to members of their own religious beliefs.
