General
Description of assignment title: Digital Fundraising and Communications Officer
Assignment country: Kenya
Duty stations: Nairobi
Work location: On UN premises
Expected start date: 11/23/2026
Duration: 12 months (with possibility of extension)
Sustainable Development Goal: 17. Partnerships for the goals
Host entity: UNICEF
Modality: Onsite
Type: National
Volunteer category: Expert UCoS from Apr2026
Work schedule: Full-time
Number of Assignments: 1
Advertisement end date: 11/12/2026 12:00 AM
Details
Mission and objectives
UNICEF, also known as the United Nations Children's Fund, is a United Nations agency responsible for providing humanitarian and developmental aid to children worldwide. The agency is among the most widespread and recognizable social welfare organizations in the world, with a presence in 192 countries and territories. UNICEF's activities include providing immunizations and disease prevention, administering treatment for children and mothers with HIV, enhancing childhood and maternal nutrition, improving sanitation, promoting education, and providing emergency relief in response to disasters.
Context
UNICEF is looking for a UNV to support UNICEF’s project to grow on a digital transformation journey to increase revenues and make an impact on children’s lives around the world. You will be supporting the Public Private Partnerships Team, based in Nairobi: a highly committed and performance-driven team responsible for overseeing the startup of an Individual Giving (IG) fundraising program that aims to roll out individual giving in at least 4 countries of the region in two years. UNICEF is one of the most admired organizations globally, impacting the lives of children in almost every country of the world. Your work with UNICEF will enable this life-saving and critical work in the most direct way: by raising money that lets us help the most difficult to reach.
UNICEF is at an exciting time as it expands its digital footprint, and we need great professionals to support this challenge. UNICEF also seeks to broaden the experience from regional contexts of its staff. This role is an opportunity to take UNICEF’s fundraising to the next level. Come and help save and nurture children’s lives. The UNV will be part of UNICEF ESARO https://www.unicef.org/esa/ and will work closely with partnerships and communication teams.
Recently UNICEF ran a discovery process to define a new Digital Revenue Strategy to accelerate digital growth. Our vision: becoming the largest and most successful non-profit digital fundraising program in the world. Within this context UNICEF ESARO is looking to build Individual Giving through digital channels to achieve balanced financing of UNICEF core activities. This approach requires good knowledge of the regional context where UNICEF operates. This role will be crucial for achieving this ambitious goal and is also part of a long-term objective of growing future talent. This role will work withing the resource mobilization team to manage communications and content to acquire new donors and lead of donor communication to steward and engage existing donor and build our revenue from digital fundraising.
Task description
Under the direct supervision of the Partnerships Specialist, the UN Volunteer will perform the following duties:
- Coordinate with regional and country communication teams to map and coordinate content for digital fundraising with a focus on localizing successful global campaigns.
- Support country offices and regional teams to ensure a good focus on fundraising in the organic posts and ensure seamless linkages to paid and owned media for campaigns
- Support on activation of emergency fundraising campaigns for any sudden onset emergency in the region and consolidate and share content with agencies and other teams to support fundraising for those emergencies
- Track retention rates of donors and ensure adjustments to donor stewardship plans to address attrition and get more gifts from donors. Manage the implementation of donor stewardship journey through emails, WhatsApp and other communication.
- Develop and maintain good relationships with key stakeholders across UNICEF. Support optimization of donation platforms through coordination on payment solutions and other optimization needed for a good donor experience Support the Regional Fundraising team so that UNICEF can mobilize digital quickly through paid social advertising when emergencies strike.
- Support the improvement of processes so that quick responses become a key capability.
- Work closely with other fundraising digital specialists and with Data Analysts to build a solid framework for measurement and review of all campaigns and represent paid digital advertising campaigns in the necessary level of detail for complete measurement and optimization in global market reports and analysis.
Eligibility criteria
Age
18 - 80
Required experience
7 years
Nationality
Candidate must be a national, legal resident or hold refugee status in the country of assignment.
Assignment requirements
Relevant experience
8 years
Languages
English, Level: Fluent, Required
Required education level
Bachelor's degree in Communication with a preference for a focus on digital marketing / sales.
Competencies and values
- Accountability
- Adaptability and flexibility
- Creativity
- Judgement and decision-making
- Planning and organising
- Professionalism
- Self-management
Skills and experience
- Digital marketing and campaign execution
- Content creation, copywriting, and storytelling
- Social media management and community engagement
- Basic graphic design and multimedia content production
- Email marketing and digital communications
- Campaign monitoring, analytics, and performance reporting
- Content management systems and digital marketing tools
- Project coordination and stakeholder management
- Strong written and verbal communication skills
- Attention to detail and ability to manage multiple priorities
Area(s) of expertise
Communication, advocacy, public information
Driving license
Other information
Volunteerism is understood as a wide range of activities undertaken of free will, for the general public good, for which monetary reward is not the principal motivating factor.
Living conditions and remarks
The Republic of Kenya is an equatorial nation on the coast of East Africa, neighbouring Somalia, Ethiopia, Sudan, Uganda, Tanzania, and the Indian Ocean. Kenya has two levels of Government; Nation-al Government and 47 sub-national Governments called Counties. Counties are further divided into sub-counties. Kenya is a multi-party state with Executive, Legislative, and Judicial branches. Kenya’s population of more than 40 million is growing at an annual rate of 2.2%. The country’s GNP per capita estimated at purchasing power parity (PPP) is $975, and the GNP is growing at an average rate of 0.1% annually. More than 26% of Kenya’s people live below the international poverty line of $1 per day. Kenya’s main food crops are “maize, wheat, pulses, roots and tubers.” (FAO). Nairobi is a modern metropolitan city where most basic goods and services, health facilities, public transport, telecommunication and banking services and educational facilities are readily available.
The city is widely connected through its main airport, Jomo Kenyatta International Airport and the smaller Wilson Airport. Air transport is also available to many up country destinations. The city is home to some 3,000 UN personnel mainly attributed to the fact that it serves as the headquarters for both the UN HABITAT and UNEP. The socio-economic and cultural background of the immediate society the UNV would be living and working in is diverse and prevailing security conditions at the place of assignment is modest. The topographic The Republic of Kenya is an equatorial nation on the coast of East Africa, neighbouring Somalia, Ethiopia, Sudan, Uganda, Tanzania, and the Indian Ocean. Kenya has two levels of Government; Nation-al Government and 47 sub-national Governments called Counties. Counties are further divided into sub-counties. Kenya is a multi-party state with Executive, Legislative, and Judicial branches. Kenya’s population of more than 40 million is growing at an annual rate of 2.2%. The country’s GNP per capita estimated at purchasing power parity (PPP) is $975, and the GNP is growing at an average rate of 0.1% annually. More than 26% of Kenya’s people live below the international poverty line of $1 per day. Kenya’s main food crops are “maize, wheat, pulses, roots and tubers.” (FAO). Nairobi is a modern metropolitan city where most basic goods and services, health facilities, public transport, telecommunication and banking services and educational facilities are readily available.
The city is widely connected through its main airport, Jomo Kenyatta International Airport and the smaller Wilson Airport. Air transport is also available to many up country destinations. The city is home to some 3,000 UN personnel mainly attributed to the fact that it serves as the headquarters for both the UN HABITAT and UNEP. The socio-economic and cultural background of the immediate society the UNV would be living and working in is diverse and prevailing security conditions at the place of assignment is modest. The topographic and climatic features of the assignment location is highland cool and warm tropical climate.
Inclusivity statement
United Nations Volunteers is an equal opportunity programme that welcomes applications from qualified professionals. We are committed to achieving diversity in terms of gender, care protected characteristics. As part of their adherence to the values of UNV, all UN Volunteers commit themselves to combat any form of discrimination, and to promoting respect for human rights and individual dignity, without distinction of a person’s race, sex, gender identity, religion, nationality, ethnic origin, sexual orientation, disability, pregnancy, age, language, social origin or other status.
Reasonable accommodation
UNICEF offers reasonable accommodation for UN Volunteers with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the recruitment process and afterwards in your assignment.
Note on Covid-19 vaccination requirements
In addition to duty station-specific vaccine requirements, appointments are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the appointment. It does not apply to UN Volunteers who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their contracts.
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