CRM Marketing Officer

Summary

1.0FTE,
37 hours per week

This is a hybrid role and the successful candidate will be expected to work a minimum of 3 days a week on campus.

About the department

Our Marketing and Stakeholder Engagement (MSE) directorate is the creative force behind how we share our story and build strong connections. We lead on everything from student recruitment campaigns and brand development to events, alumni relations, market insight, communications and public affairs. Our work is about more than promotion it's about sparking curiosity, inspiring trust, and creating lasting relationships with the people and communities who matter most to the University.

The Marketing, Campaigns & CRM team plays a key role in attracting, engaging and converting prospective students. We use insight, data and audience understanding to plan and deliver campaignsthat support student recruitment across UK and international markets.

About the role

The CRM Marketing Officer will manage the planning, delivery and reporting of email marketing and CRM activity across the student recruitment journey, from initial enquiry through to application, offer making and enrolment. Working closely with the Marketing and Campaigns Manager and the wider Marketing and Campaigns team, the role will take responsibilityfor maintaining the University's CRM system, managing the e-communications plan and delivering email campaigns for UK and international audiences. This includes content development, audience segmentation, campaign build and testing, alongside monitoring and evaluating campaign effectiveness to support a positive experience for prospective students and applicants.

How to apply

To apply please click on APPLY at the bottom of this page, you will be asked to submit a CV along with a Supporting Statement that addresses how you meet the essential criteria or complete the attached application form. CVs alone will not be considered.

Contact details

Clive Cooper — ccooper11@glos.ac.uk - Marketing & Campaigns Manager

Key dates

Closing date: Sunday 8 November

Interview: Week commencing 23 November

The University will consider applications requiring Skilled Worker visa sponsorship where the role meets the relevant immigration requirements. Eligibility for sponsorship will be assessed on a case-by-case basis, taking into account both the role and the individual circumstances of the candidate.

To avoid disappointment please apply early, should we find a suitable candidate we will close the advert.

For more information about out benefits and working for the University please click here

The University is committed to building a diverse and inclusive staff community and welcomes applications from currently under-represented sections of our workforce. We are proud to be a Disability Confident Employer, demonstrating our commitment to ensuring that the University is inclusive and accessible. As part of this commitment, we guarantee an interview to applicants who meet the definition of disability set out in the Equality Act 2010 and who meet the essential criteria within the person specification.

The University has also signed the Armed Forces Covenant, demonstrating our commitment to ensuring that those who serve or have served in the Armed Forces, and their families, are treated fairly and are not disadvantaged. For applicants, this means we aim to ensure fair and equitable treatment throughout the recruitment process, recognise and value the transferable skills and experience gained through military service. As part of this commitment, we guarantee an interview to veterans and military spouses/partners who meet the essential criteria within the job specification.