Enrollment Management Marketing and Communications Manager

Job Description Summary / TWC Summary

JOB SUMMARY:

Texas Southern University (TSU) invites applications for the position of Enrollment Management Marketing and Communications Manager within the Division of Enrollment Management. This position is responsible for developing, implementing, and managing the Division’s comprehensive marketing and communications strategy to support student recruitment, enrollment yield, and institutional brand visibility. The Enrollment Management Marketing and Communications Manager serves as the creative and strategic lead for all enrollment-related marketing activity, overseeing digital and print communications, prospective student outreach campaigns, social media presence, and the design and production of recruitment materials across the Division’s five offices: Admissions, Financial Aid, Orientation, Transfer Services, and Military and Veteran Affairs.

This position reports to the Vice President for Strategic Enrollment Management and works in close daily partnership with the Director of Recruitment to ensure marketing strategy and recruitment execution are aligned and data informed. The Enrollment Management Marketing and Communications Manager plays a central role in converting TSU’s strong admissions volume into enrolled students by building and managing a communications infrastructure that engages prospective students at every stage of the enrollment funnel — from initial inquiry through deposit confirmation and orientation. This position also interfaces with TSU’s central University Communications and Marketing office to ensure enrollment messaging is consistent with institutional brand standards.

ABOUT TEXAS SOUTHERN UNIVERSITY

Texas Southern University is a historically Black university (HBCU) located in Houston, Texas, committed to providing an excellent, student-centered education to a diverse population. TSU serves approximately 8,700 students across nine colleges and schools and is classified as a Doctoral/Professional University by the Carnegie Classification of Institutions of Higher Education. With a student population that is approximately 71% Pell-eligible and a significant percentage of first-generation college students, TSU’s enrollment management mission is rooted in equity, access, and the belief that every qualified student deserves a clear, supported pathway to higher education. TSU is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC).

Essential Duties Summary

Marketing Strategy and Campaign Management

• Develop, implement, and continuously evaluate a comprehensive enrollment marketing and communications plan that supports recruitment, yield, and retention goals across all student segments, including first-time freshmen, transfer students, dual-credit students, adult learners, and military-affiliated students.
• Design and execute multi-channel, data-driven marketing campaigns that move prospective students through the enrollment funnel from inquiry to application, admission, enrollment deposit, and orientation registration.
• Conduct market research, competitive analysis, and prospective student audience segmentation to inform campaign strategy, messaging, and channel selection; use data insights to continuously refine and optimize marketing efforts.
• Develop and maintain an annual enrollment marketing calendar that coordinates campaign timing, content production deadlines, channel publishing schedules, and key enrollment milestones across the academic year.
• Partner with the Director of Recruitment to align marketing campaign strategy with territory-based recruitment goals, yield targets, and student pipeline priorities.

Digital Marketing and Social Media

• Manage and grow TSU Enrollment Management’s digital presence, including oversight of enrollment-specific web pages, landing pages, social media accounts (Instagram, Facebook, X/Twitter, TikTok, LinkedIn, and YouTube), and email marketing platforms.
• Develop and publish engaging, on-brand digital content tailored to prospective students and their families at each stage of the enrollment journey, including videos, graphics, testimonials, program spotlights, financial aid information, and event promotions.
• Manage TSU Enrollment Management’s social media content calendar, posting cadence, and community engagement; monitor and respond to prospective student inquiries and comments across platforms in a timely and professional manner.
• Design, execute, and analyze targeted digital advertising campaigns (Google Ads, Meta Ads, and similar platforms) to generate prospective student inquiries and drive traffic to enrollment landing pages; manage campaign budgets and optimize for conversion.
• Monitor website analytics, email open and click-through rates, social media engagement metrics, and paid campaign performance; produce regular reports with actionable insights for the Vice President for Strategic Enrollment Management and Director of Recruitment.

Prospective Student Communications and CRM

• Build and manage the prospective student communication workflow within TSU’s Customer Relationship Management (CRM) system, including email drip campaigns, text message sequences, event invitations, and decision deadline reminders tailored by student type, stage in the funnel, and enrollment status.
• Develop and maintain a library of communication templates for all stages of the enrollment cycle — inquiry, application, admission, financial aid, deposit, and orientation — ensuring all communications are personalized, compelling, accurate, and on-brand.
• Coordinate with the Office of Financial Aid to ensure prospective students receive timely, accurate financial aid communications that support yield and reduce enrollment barriers, particularly for Pell-eligible and first-generation students.
• Work with the Director of Recruitment to develop targeted communication sequences for specific student populations, including transfer students, dual-credit completers, military-affiliated students, and students in key geographic markets.
• Ensure all CRM communication workflows are tested, maintained, and updated each enrollment cycle to reflect current deadlines, program information, and institutional messaging.

Content Creation and Brand Management

• Conceptualize, write, design, and produce enrollment marketing materials in both digital and print formats, including brochures, viewbooks, postcards, banners, fact sheets, email graphics, social media assets, digital ads, video scripts, and presentation decks.
• Ensure all Division of Enrollment Management marketing materials and communications reflect TSU’s institutional brand standards, visual identity, and messaging guidelines in close coordination with the University’s central Communications and Marketing office.
• Develop and manage content that authentically represents TSU’s campus life, academic programs, student success stories, and community — with particular attention to storytelling that resonates with prospective students and their families.
• Maintain a current, organized library of approved marketing assets, photography, video, copy, and brand resources for use by Admission Counselors, Transfer Recruiters, and other Division staff in outreach activities.
• Oversee the production and inventory of print recruitment materials, coordinating with vendors on design, print, and fulfillment timelines and budgets.

Event Marketing and Enrollment Promotion

• Develop and execute marketing and communications strategies for all Division enrollment events, including open houses, campus visit programs, admitted student days, scholarship receptions, transfer fairs, orientation registration campaigns, and virtual enrollment programs.
• Create event promotional content across digital and print channels and manage pre-event communication sequences to maximize registration, attendance, and post-event follow-up conversion.
• Collaborate with the Director of New Student Orientation on marketing and communications support for orientation programming, including communications to incoming students, families, and transfer students in the pre-enrollment period.
• Support Financial Aid, Transfer Services, and Military and Veteran Affairs offices with marketing and communications materials for office-specific programs, campaigns, and student-facing events as needed.

Analytics, Reporting, and Budget Management

• Track and analyze the performance of all marketing and communications initiatives using CRM data, web analytics (Google Analytics or equivalent), social media insights, and enrollment funnel data; prepare regular performance reports for the Vice President for Strategic Enrollment Management.
• Use data to evaluate ROI on marketing investments across channels and campaigns; make evidence-based recommendations for budget allocation, channel prioritization, and strategy adjustments.
• Manage the enrollment marketing budget, including vendor contracts, advertising spend, print production costs, and software subscriptions; track expenditures and ensure compliance with TSU financial policies and procurement procedures.
• Partner with the Enrollment Management Data Analyst to integrate enrollment funnel data with marketing analytics, enabling a clear view of how marketing activity drives prospective student movement through each stage of the pipeline.

Collaboration and Institutional Partnerships

• Serve as the primary enrollment marketing liaison to TSU’s central University Communications and Marketing office, ensuring enrollment campaigns are aligned with institutional brand standards and coordinated with university-wide marketing efforts.
• Collaborate with academic deans, department chairs, and program directors to develop program-specific recruitment marketing content that accurately represents TSU’s academic offerings and student outcomes.
• Work with the Office of Alumni Relations and Student Affairs on cross-promotional opportunities that showcase TSU’s student life, alumni success, and community engagement in support of enrollment goals.
• Participate in Division-wide planning, staff meetings, and strategic initiatives as assigned by the Vice President for Strategic Enrollment Management.
• Performs other job-related duties as assigned.

% FTE

1.0

Hiring Range

$80,870.19 - $103,109.49

Education

Bachelor’s degree is required from a regionally accredited institution in Marketing, Communications, Public Relations, Advertising, Digital Media, or a closely related field.

Master’s degree in marketing, Communications, Higher Education Administration, or a related field preferred.

Required Licensing/Certification

N/A

Knowledge, Skills, and Abilities

Knowledge of:

• Comprehensive knowledge of digital and traditional marketing strategy, including multi-channel campaign planning, audience segmentation, content marketing, email marketing, paid digital advertising, and brand management.
• Strong creative skills, with the ability to conceptualize, write, and design compelling marketing content that engage prospective students and their families across multiple platforms and formats.
• Excellent written communication skills, with demonstrated ability to adapt voice, tone, and messaging for diverse audiences including prospective students, transfer students, adult learners, military-affiliated students, and their families.
• Strong analytical skills, with the ability to interpret marketing and enrollment data, identify trends, and use insights to optimize campaigns and communicate performance to senior leadership.
• Proficiency with CRM systems, email marketing platforms, social media management tools, graphic design software, and web analytics tools.
• Strong project management and organizational skills, with the ability to manage multiple campaigns, deadlines, and priorities simultaneously in a fast-paced enrollment environment.
• Demonstrated commitment to equity, access, and culturally responsive marketing that authentically represents and appeals to diverse, underrepresented student communities.
• Strong interpersonal and collaboration skills, with the ability to build effective working relationships across the Division and with university partners including central Communications and Marketing, Academic Affairs, and Student Affairs.
• Self-motivated, creative, and proactive work style, with the ability to take initiative and deliver high-quality work with minimal supervision.

Work Experience

• Minimum of three (3) years of professional experience in marketing, communications, or a related field, with demonstrated experience managing multi-channel marketing campaigns from strategy through execution.
• Demonstrated proficiency in digital marketing, including social media management, email marketing, content creation, and digital advertising (Google Ads, Meta Ads, or equivalent).
• Experience with a Customer Relationship Management (CRM) platform for communication workflow management, audience segmentation, and campaign deployment; familiarity with higher education CRMs (Slate, Salesforce, Ellucian, or equivalent) preferred.
• Proficiency with graphic design tools (Adobe Creative Suite — Photoshop, Illustrator, InDesign; Canva; or equivalent) for creation of digital and print marketing materials.
• Demonstrated ability to write clear, compelling, and on-brand copy for a variety of audiences and channels, including email, social media, web, and print.
• Experience using web analytics tools (Google Analytics or equivalent) and social media analytics platforms to measure campaign performance and inform strategy.
• Ability to maintain the security or integrity of critical infrastructure, which may include communications systems, computer networks and systems, cybersecurity systems, electrical grid, hazardous waste treatment or water treatment system.

Preferred:

• Experience in enrollment management marketing or student recruitment communications in a higher education setting, with demonstrated impact on yield, inquiry volume, or application rates.
• Experience at a minority-serving institution, or urban-serving university with a significant Pell-eligible and first-generation student population.
• Familiarity with TSU’s brand standards, the Houston higher education market, and key prospective student populations in the Greater Houston area.
• Experience managing paid digital advertising budgets of $25,000 or more annually, with demonstrated ability to optimize campaigns for enrollment-specific conversion goals.
• Video production and editing skills, including experience creating short-form social media video content and longer recruitment or brand videos.
• Experience with marketing automation platforms and A/B testing methodologies.
• Bilingual (English/Spanish) preferred but not required.

Working/Environmental Conditions

This position operates primarily in a professional office environment. The employee must be able to sit for extended periods, stand, walk, and use standard office equipment including computers, cameras, and printers. Some local travel may be required to support recruitment events, campus visits, photo/video productions, and community outreach activities.

Occasional evening and weekend work is expected to support enrollment events, open houses, and peak campaign periods. This is an on-campus, in-person position with flexibility for hybrid work as determined by the Vice President for Enrollment Management.

UA EEO Statement

It is the policy of Texas Southern University to provide a work environment that is free from discrimination for all persons regardless of race, color, religion, sex, age, national origin, individuals with disability, sexual orientation, or protected veteran status in its programs, activities, admissions or employment policies. This policy of equal opportunity is strictly observed in all University employment-related activities such as advertising, recruiting, interviewing, testing, employment training, compensation, promotion, termination, and employment benefits. This policy expressly prohibits harassment and discrimination in employment based on race, color, religion, gender, gender identity, genetic history, national origin, individuals with disability, age, citizenship status, or protected veteran status. This policy shall be adhered to in accordance with the provisions of all applicable federal, state and local laws, including, but not limited to, Title VII of the Civil Rights Act.

Manual of Administrative Policies and Procedures

Close Date

11/04/2026

Open Until Filled (overrides close field)

No

Special Instructions to Applicants

Open to all applicants.

Posting Supplemental Questions

Required fields are indicated with an asterisk (*).

1. • Do you have a Bachelor’s degree from a regionally accredited institution in Marketing, Communications, Public Relations, Advertising, Digital Media, or a closely related field?
     • Yes
     • No
2. • Do you have a minimum of three (3) years of professional experience in marketing, communications, or a related field, with demonstrated experience managing multi-channel marketing campaigns from strategy through execution?
     • Yes
     • No
3. • Do you have demonstrated proficiency in digital marketing, including social media management, email marketing, content creation, and digital advertising (Google Ads, Meta Ads, or equivalent)?
     • Yes
     • No
4. • Do you have experience with a Customer Relationship Management (CRM) platform for communication workflow management, audience segmentation, and campaign deployment; familiarity with higher education CRMs (Slate, Salesforce, Ellucian, or equivalent)?
     • Yes
     • No
5. • Are you proficient with graphic design tools (Adobe Creative Suite — Photoshop, Illustrator, InDesign; Canva; or equivalent) for creation of digital and print marketing materials?
     • Yes
     • No
6. • Do you have experience using web analytics tools (Google Analytics or equivalent) and social media analytics platforms to measure campaign performance and inform strategy?
     • Yes
     • No
7. • Do you have a Master’s degree in marketing, Communications, Higher Education Administration, or a related field?
     • Yes
     • No
8. • Do you have experience in enrollment management marketing or student recruitment communications in a higher education setting, with demonstrated impact on yield, inquiry volume, or application rates?
     • Yes
     • No

Applicant Documents

Required Documents

1. Resume
2. Cover Letter/Letter of Application
3. Official Transcripts

Optional Documents

1. Other Document
2. Reference Letter 1
3. Reference Letter 2
4. Reference Letter 3