Terms of Reference
Organizational context
UNHCR, the UN Refugee Agency, launched Private Sector Partnerships (PSP) activities in Malaysia in 2017 with the aim to secure financial contributions from individual donors, corporations, and foundations. The development of this market was taken to broaden the organization’s supporter base and establish a sustainable source of income from the private sector within Malaysia. Ultimately, this will enable UNHCR to offer even greater support to refugees and other persons of concern, currently benefiting over 200,000 refugees in Malaysia.
As of 2022, UNHCR Malaysia has garnered the support of over 50,000 individual donors, a significant majority of whom contribute on a monthly basis. The Donor Recruitment program involves engaging in face-to-face fundraising efforts that compellingly present UNHCR's mission to the public and seek financial support from individual donors to support UNHCR programs across Malaysia and globally. In response to the growing number of supporters, PSP Malaysia also introduced a Donor Loyalty programme in 2020, focusing on fostering strong donor relations, cultivating loyalty, and supporting the donor development program.
The position
This position will take up duties arises from digital donor recruitment and digital communication activities. The incumbent's role, in relation to this requirement, is to support the expansion of UNHCR PSP programme in Malaysia, making use of all possible opportunities that may arise through various fundraising activities.
Duties and responsibilities
- Assist in reviewing, digitizing, scheduling and adapting web content from UNHCR local and global perspectives to enrich the content and interactions of emails, web sites, mobile and social media platforms (organic and paid) i.e. Facebook, Instagram, YouTube and etc., which target donors and prospects, in order to leverage the awareness, engagement, and optimize donation performance to meet with the programs’ objectives.
- Assist in analyze and provide user journeys, mobile and social media insights, and to optimize the engagement and conversion performance and then execute the implementation to increase the acquisition and engagement programmes;
- Assist in producing, consolidate and coordinate all digital assets between UNHCR offices and external to ensure programs' execution efficiency and effectiveness in order to meet the campaigns objectives;
- Assist in planning and organising digital advertisements, fundraising & communications-focused events and other activities to generate brand awareness and funding for UNHCR.
- Assist in agencies determining the promotional tactic to increase web traffic and engagement that meet the programs’ objectives and conversions; including assisting on organising events and coordination with influencers.
Minimum qualifications required
In order to be considered for an internship, candidates must meet the following eligibility criteria:
- Be either a recent graduate (having completed their studies within two years of applying) or a current student in a graduate/undergraduate school programme from a university or higher education facility accredited by IAU/UNESCO; and
- Have completed at least two years of undergraduate studies in a field relevant or of interest to the work of UNHCR.
NOTE: An individual whose father, mother, son, daughter, brother or sister is a staff member of UNHCR, including a Temporary Appointment holder or a member of the Affiliate Workforce, is not eligible for an internship.
Desirable qualifications and skills
- Proficiency in Microsoft Office 360 (Excel, Words, PowerPoint and Outlook).
- Familiar with digital and social media management.
- Experience in photo/video editing using Canva, Capcut or Adobe Creative Suite.
Conditions
It is a full/part-time role with working hours starting from 9.00am to 6:00pm Monday to Friday (40 hours per week). The successful candidate will be assigned to support the team in Kuala Lumpur, Malaysia.
Obtaining and renewing current visas and residence permits including all associated costs, are the primary responsibility of the intern. UNHCR may assist by providing supporting documentation if needed.
Recruitment as a UNHCR staff member and engagement under a UNHCR affiliate scheme or as an intern is subject to proof of vaccination against Covid-19.
Allowance: Interns who do not receive financial support from an outside party will receive an allowance to partially help to cover the cost of food, local transportation and living expenses.
Standard Job Description
Required Languages
English, Malay
Desired Languages
Additional Qualifications
Skills
Education
Certifications
Work Experience
Other information
This position doesn't require a functional clearance
Remote
No
