{"job":{"jobId":1211676,"fk_accountId":null,"fk_organizationId":465,"fk_adminAccountId":null,"title":"Digital Marketing Specialist","description":"\n\n<p><strong>Job Summary</strong></p>\n\n\n<p>The Harvard University Employees Credit Union (HUECU) is one of the fastest growing Credit Unions in the country and a leader in our industry. As a not for profit cooperative, we put our members’ best interests first in all that we do. We are passionate about service and fanatical about solving problems. Integrity and transparency are the foundation of HUECU’s philosophy. Our mission is to enhance our members’ lives by developing and offering trustworthy products that are easy to understand, easy to use and best suited to meet their financial needs.\n \nHUECU has a dynamic small-business atmosphere where every member of the team has a significant impact on our success. Our headquarters and flagship branch are located in the heart of Harvard Square, surrounded by shops, restaurants, and the vibrant University community. We are looking for talented, member-centric individuals to join our growing team. If you have energy, enthusiasm, and thrive in a fast-paced environment, please read on.</p>\n\n\n<p><strong>Summary:</strong></p>\n\n\n<p>The Digital Marketing Specialist is responsible for the optimization, maintenance, and measurement of HUECU web content and social media. The position will work with the Marketing Manager to maintain alignment with advertising goals, content strategy and outreach efforts. Will work closely with the Digital Experience team to enhance the user experience, generate qualified leads, and deepen customer engagement across all digital channels.</p>\n\n\n<p>This position has exposure to all areas of the business, including IT, operations, and product managers. Partners with outside agencies and vendors in order to achieve the planned tactical objectives. The Digital Marketing Specialist is an integral part of the Marketing team and will provide assistance on a variety of duties in support of the strategic goals.</p>\n\n\n<p><strong>Job-Specific Responsibilities</strong></p>\n\n\n<ul>\n<li>Integrate online efforts with marketing communications and outreach activities to deliver optimal business support, including email campaigns, landing pages, webinars, etc.</li>\n<li>Write, develop, and strategize online content production and scheduling.</li>\n<li>Implement a content strategy that fosters audience development and drives conversions.</li>\n<li>Lead the execution and optimization of paid digital advertising.</li>\n<li>Analyze and report on key metrics to provide actionable insights into customer behavior across digital channels.</li>\n<li>Grow the Credit Union’s online community and monitor social channels for customer feedback, delivering high quality service standards while advocating for the HUECU brand.</li>\n<li>Coordinate vendor relationships to ensure efficient and effective use of external resources.</li>\n<li>Assist in website management for all HUECU online properties.</li>\n<li>Provide event support as needed.</li>\n<li>Perform various administrative and other duties to support the department.</li>\n</ul>\n\n\n<p><strong>Basic Qualifications</strong></p>\n\n\n<ul>\n<li>High School Diploma</li>\n<li>A minimum of 2 years professional experience on a digital or content marketing team</li>\n<li>Direct experience with WordPress CMS</li>\n<li>Working knowledge of inbound marketing, email marketing, online advertising and analytics</li>\n</ul>\n\n\n<p><strong>Additional Qualifications</strong></p>\n\n\n<ul>\n<li>Bachelor’s Degree preferred</li>\n<li>Familiarity with social platforms and respective audiences</li>\n<li>Experience with HTML/CSS , MailChimp, and HubSpot platforms</li>\n<li>Familiarity with Adobe Creative Suite</li>\n<li>Copywriting and proofreading/editing experience preferred</li>\n<li>Self-motivated with critical attention to detail and deadlines</li>\n</ul>\n\n\n<p><strong>Physical Requirements</strong></p>\n\n\n<ul>\n<li>Must be able to sit up to 4 hours at a time.</li>\n<li>Ability to lift 30lbs and other materials as required.</li>\n<li>Must be able to work in the very diverse environment of Harvard University.</li>\n</ul>\n\n\n<p><strong>Working Conditions</strong></p>\n\n\n<p>Work is performed in a office environment.</p>\n\n\n<p><strong>Additional Information</strong></p>\n\n\n<p>Please provide a cover letter with your resume/application and upload as one document</p>\n\n\n<p>Please note: Harvard University requires a pre-employment reference and background screening, which includes OFAC (Office of Foreign Assets Control).\nHarvard University is unable to provide work authorization and/or visa sponsorship.\nThis position has a 90-day orientation and review period.</p>\n\n\n<p>Harvard University Employees Credit Union: https://www.huecu.org/</p>\n\n\n<p><strong>Accessibility:</strong></p>\n\n\n<p>Harvard University welcomes individuals with disabilities to apply for positions and participate in its programs and activities. If you would like to request accommodations or have questions about the physical access provided, please contact our University Disability Resources Department.\nDiversity, Inclusion & Belonging:</p>\n\n\n<p>The dynamism that comes with working at Harvard is largely the result of our diversity. Here, staff, faculty, administrators and students representing a wide range of ages, races, interests and backgrounds come together in pursuit of common goals. Together, we strive to provide an environment that values diversity and promotes an inclusive culture.\nHarvard offers an outstanding benefits package including:</p>\n\n\n<p>Time Off: 3 - 4 weeks accrued paid vacation, paid holiday break, 12 accrued paid sick days, 11.5 paid holidays, and 3 paid personal days per year.</p>\n\n\n<p>Medical/Dental/Vision: We offer a variety of excellent medical plans, dental & vision plans, all coverage begins as of your start date.</p>\n\n\n<p>Retirement: University-funded retirement plan with full vesting after 3 years of service.</p>\n\n\n<p>Tuition Assistance Program: Competitive tuition assistance program, $40 per class at the Harvard Extension School and discounted options through participating Harvard grad schools.</p>\n\n\n<p>Transportation: Harvard offers a 50% discounted MBTA pass as well as additional options to assist employees in their daily commute.</p>\n\n\n<p>Wellness options: Harvard offers programs and classes at little or no cost, including stress management, massages, nutrition, meditation and complimentary health services.</p>\n\n\n<p>Harvard access to athletic facilities, libraries, campus events and many discounts throughout metro Boston.</p>\n\n\n","pdfUrl1":null,"location":"Cambridge, Massachusetts (US)","location1":"북아메리카","location2":null,"location3":null,"type":"4","applyUrl":"https://sjobs.brassring.com/TGnewUI/Search/Home/Home?partnerid=25240&siteid=5341#jobDetails=1534705_5341","fileUrl1":null,"fileUrl2":null,"fileUrl3":null,"fileUrl4":null,"fileUrl5":null,"fileUrl6":null,"fileUrl7":null,"workingHour":"Full Time","contractType":"Fixed Term","salary":null,"original_id":"UNI|224865","original_domain":"https://www.timeshighereducation.com/unijobs","original_url":"https://www.timeshighereducation.com/unijobs/listing/224865/digital-marketing-specialist-/?LinkSource=PremiumListing","original_isPremium":"true","closeType":2,"closedAt":null,"requireEducation":0,"managerTel":null,"managerFax":null,"managerEmail":null,"managerName":"HARVARD UNIVERSITY","managerPhone":null,"managerAddress":null,"log_hit":3,"log_like":0,"publishState":1,"organizationName":null,"organizationName_en":null,"organizationName_alt":null,"createdAt":"2020-09-09T00:00:00.000Z","updatedAt":"2020-09-18T12:45:53.000Z"},"organization":{"organizationId":465,"lv1Id":null,"lv2Id":null,"name":"Harvard University","name_en":"Harvard University","name_alt":null,"introduction":"<p>Dating back to 1636, Harvard University is the oldest university in the US and is regarded as one of the most prestigious in the world.</p><p> </p><p>It was named after its first benefactor, John Harvard, who left his library and half his estate to the institution when he died in 1638.</p><p> </p><p>The private Ivy League institution has connections to more than 45 Nobel laureates, over 30 heads of state and 48 Pulitzer prizewinners. It has more than 323,000 living alumni, including over 271,000 in the US and nearly 52,000 in 201 other countries. Thirteen US presidents have honorary degrees from the institution; the most recent of these was awarded to John F. Kennedy in 1956.</p><p> </p><p>Faculty members who have been awarded a Nobel prize in recent years include chemist Martin Karplus and economist Alvin Roth, while notable alumni who were given the honour include former US vice-president Al Gore, who won the Peace Prize in 2007, and poet Seamus Heaney, who was a professor at Harvard from 1981 to 1997.</p><p> </p><p>Situated in Cambridge, Massachusetts, Harvard’s 5,000-acre campus houses 12 degree-granting schools in addition to the Radcliffe Institute for Advanced Study, two theatres and five museums. It is also home to the largest academic library in the world, with 20.4 million volumes, 180,000 serial titles, an estimated 400 million manuscript items, 10 million photographs, 124 million archived web pages and 5.4 terabytes of born-digital archives and manuscripts.</p><p> </p><p>There are more than 400 student organisations on campus, and Harvard’s medical school is connected to 10 hospitals.</p><p> </p><p>The university receives one of the largest financial endowments of any higher education institution in the world; it created $1.5 billion in the fiscal year ended June 2013 – more than a third of Harvard’s total operating revenue in that year.</p><p> </p><p>Harvard’s official colour is crimson, following a vote in 1910, after two student rowers provided crimson scarves to their teammates so that spectators could differentiate the university’s team during a regatta in 1858.</p>","logoImg":"","logoImgSquare":"https://s3.ap-northeast-2.amazonaws.com/jobs.ac.kr/dev/images/다운로드 (22)_1244644744420.png","homepageUrl":"https://www.harvard.edu/","infoUrl":"https://www.timeshighereducation.com/world-university-rankings/harvard-university","country":"US","state":"","location":"북아메리카","address":"Massachusetts Hall, Cambridge, Massachusetts, 02138, United States","phoneNumber":"","faxNumber":"","type":1,"univType1":"대학","univType2":"대학교","univType3":"","univType4":"본교","establishedAt":"1636-11-29T00:00:00.000Z","count_majors":null,"count_students":null,"meta_competitiveness":"","publishState":1,"updatedAt":"2020-03-09T15:50:13.000Z","createdAt":"2020-03-04T20:13:07.000Z","default_1_bannerImage":null,"default_1_bannerImageMobile":null,"default_2_bannerImage":null,"default_2_bannerImageMobile":null,"default_3_bannerImage":null,"default_3_bannerImageMobile":null}}