Samuel Merritt University

She is focused on the identification and development of future user experience and opportunities for the company to deliver. Prior to her time at Google, Ms. Bell-Mayeda was a partner and managing director in IDEO’s San Francisco office, helping lead the Design for Change studio. Her passion lies in helping organizations reinvent themselves to connect with customers in new and meaningful ways. She had led two major initiatives looking at the future of care. “The Powerful Now” was a global project that explored ways to bring creativity and design thinking to the topic of aging. The second was working with Pivotal Ventures to explore opportunities to reinvent the caregiving space with a focus on elevating and valuing the invisible labor or women. Prior to joining IDEO, she led LeapFrog’s global licensing business and worked at Virgin Entertainment Group, Booz-Allen & Hamilton, and Morgan Stanley, where she sharpened her skill in applying strategic thinking and financial analysis to the business decision-making process. Ms. Bell-Mayeda earned a bachelor’s degree, Magna Cum Laude in sociology from Harvard University and a Master of Business Administration degree from Harvard Business School.